Customers who use the Binance Pay Wallet to pay for their orders will be eligible to enter a rewards program.

Binance announced Friday that it has partnered with the Ukrainian supermarket chain VARUS, saying it will enable cryptocurrency payments for grocery purchases through its Binance Pay Wallet.

The grocery store is one of the largest companies in Ukraine, with over 111 stores across 28 cities in the country. The company said that this partnership will allow its customers to access instant cryptocurrency payments and fast delivery in 9 cities in Ukraine, namely: Kyiv, Dnipro, Kamianske, Kryvyi Rih, Zaporizhzhia, Brovary, Nikopol, Vyshhorod and Pavlograd.

The companies have also announced a “reward fund promotion”, where customers who order anything from the VARUS Delivery program worth over 500 Ukrainian hryvnia and pay with Binance Pay, will be rewarded with 100 UAH.

A month ago, a Ukrainian POS and crypto payments company called Whitepay rolled out a new program that enabled Ukrainians to purchase electronics and other products with cryptocurrency.

In attendance at this year’s Kyiv Tech Summit hosted on Sept 6-9 in Ukraine, Ethereum Founder Vitalik shared that: “Ukraine could well become the next Web3 hub.” He shared:

“A country can become a Web3 hub if its citizens are actively interested in this technology and decide to make a major contribution to its development,” Buterin added. “Ukraine has both the capabilities and the determination to do this.”